At one time, online marketing was just a new and different form of marketing. It opened a new form of media in which goods and services can be sold. But in recent years, the importance of digital marketing has changed.
It is an integral part of what a company is to its customers.
Having a website or running an ad campaign out of focus is no longer enough. Don’t have integrated digital marketing strategies for your business? So time works against you.
With the Internet intertwined with everything we do, the importance of digital marketing becomes crystal clear.
Let’s take a look at why your business needs digital marketing to grow and prosper.
Importance of digital marketing.
1. Reach out to people where they spend their time and money.
In 2019, the average Internet user has at least 7 social media accounts. That is over 5 years ago.
97% of adults under 65 in the US USA They are on social media at least once a month. The vast majority are there every day. Social media is highly preferred as a means of customer service.
Although up to 89% of customer messages are ignored by companies.
22% of the world population is on Facebook. 62% of people in the United States are there. 76% of Facebook users and 51% of Instagram users are there every day.
Importance of digital marketing.
30% of people on social media mention a particular brand when referring to milestones in their lives. Generation X interacts with a brand on social media a little more often than millennials.
Currently, the trend is for the average person to spend more than 2 hours a day on social media. Young people have an average of 9 hours.
Social media is integrated into everything they do, from school to work, from entertainment to hanging out with friends.
There are people on social networks. But do people buy things there?
One of the top ten reasons people say they are on social media is buying products that they have promoted. They spend around 37% of their time on social media interacting with branded content.
57% of millennials say that social media has made the ads they see more relevant to them. 48% of people say they made their last purchase online as a direct result of a Facebook ad.
ROI of social networks
But only 45% of marketers believe their efforts on social media will be worth it. There are definitely some winners and losers on social media. Just having a profile and sharing content from time to time is not enough. You need a social media marketing strategy.
If you understand how to maximize your ROI in social media advertising, you will earn a lot.
Marketing and social media advertising are only part of digital marketing. But it is very important. In this article we will look at many types of online marketing methods. This shows the importance of digital marketing for your company.
2. Equal competition conditions for small businesses.
You have seen it before. A big company like Walmart comes to town and kills hundreds of local specialty stores. Starbucks arrive and they close stores and donuts in the corners.
We saw the online equivalent on Amazon. It’s hard to compete with the name’s fame or the millions they put into marketing and reputation management.
Here the importance of digital marketing shines as a beacon of hope for small businesses. This also applies to fixed, e-commerce and private brands. With digital marketing, smaller companies can take a leadership position – for example, as customers, whom we help with our AdWords services to outperform Amazon and Lowe.
With digital marketing, small businesses can compete on a much smaller advertising budget. If managed effectively, they can use laser control to control where and how they spend their money. When you have that kind of control and data to support decisions, you make smarter decisions.
Continue to explore the benefits and importance of digital marketing. How it balances competitive conditions is becoming clearer.
3. More specific
For example, if you’re running a magazine ad, you’re definitely targeting. You know if your target group is reading this post. You have some control over placement and size. You control the message within certain guidelines of the editor.
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