Online shopping? Planning for a trip? Making an appointment with the doctor? Looking for dates? Need to transfer money? Well, even though it seems unbelievable but yes, the latest enhancements in the mobile technology and the mobile app development sector have brought this magical power of doing almost everything with the help of varieties of mobile apps!
Suppose that you are looking for an app that would do a particular task for you. Simply go to the Google Play Store and VOILA! You would find a plethora of app options that can do that particular task for you! Now, can you imagine how vying today’s app development market has become?
Well, along with this much growing market demand, most of today’s businesses are showing great interests to go mobile, to craft user-centric and business-driven mobile applications. Now, when the market is full of plenty of options, the major question becomes how to stay ahead of the competitors.
The success of a mobile app depends on many factors. One of those major factors is how impressive your app’s UX design is. The more the users are happy with your app’s experience, the more successful your app is. Suppose that you’ve come up with an intriguing feature-rich mobile app, but failing to offer satisfactory user-experience. Without any doubt, your app is going to FAIL in the market!
With time, market demand changes, user behaviour changes. To devise a successful mobile app, you need to consider all these changing patterns and craft an application accordingly. Here is a list of top mobile app development UX design trends that are currently ruling the market of 2018. Hence, before sailing your ship into the app development field, go through the ongoing trends and make yourself well-versed with the market demands.
The world has seen revolutionary innovations like Apple Siri, Google Now. Thus, AI is going to take the app UX to the next level. AI Chatbots have been already introduced in the market and by each passing moment, they are making the user experiences more lively, more engaging. Such AI algorithms are being programmed to give enhanced and personalised touch ensuring improved user experience. The way AI is improving, something bigger is obviously on its way.
Statistics have reflected the fact that users enjoy such applications where they are allowed to customise different features according to their preferences. The reason behind the immense popularity of this personalisation feature is that users can relate better to the personalised messages or notifications than a generalised message. Hence, the user response rate is always higher when you integrate more personalisation into your app.
- Virtual Reality
With successful VR technology let your users have an immersive experience while using your app. This technology helps to generate realistic sounds, images along with other sensations that simulate the virtual experience of the users giving unforgettable experiences. According to a recently made research by the experts, by the year 2020, the market price of VR is about to grow from 40 billion dollars to 120 billion dollars!
Suppose that your app is extremely feature-rich and has been developed for the benevolence of the users. But, it is not popular among the users as it was supposed to be! One of the probable reasons might be that users are finding your application very complicated to understand.
See, the main purpose of devising a user-centric application is to make doing a task easier for the users. Now, if the users cannot understand what to do or how to find the information that they are looking for, the users won’t get satisfied with the app experience. They won’t give a second thought before switching to another similar app. Hence, you need to craft your app’s UX design in such a way so that it is understandable to the users. Users look for simple, effective, fast and dynamic mobile applications.
- Biometrical Authorisation
Even though this is not a new trend, but biometrical authorisation is definitely going to rule the market this year. When people would find that your app needs any specific physiological characteristic such as the fingerprints or the user’s voice for the identification, the popularity of your app would increase. Long gone are those days when user identification used to be done only by simple login password. Welcome these latest trends in your application and present a smart app to your users.
- Cashless Payments
In today’s digital era, most of the app users prefer to go with cashless payments. Traditional money transactions are undoubtedly harmless. But, if you go by the recent market demands and trends, non-cash payments are getting immensely popular and well-accepted.
Apart from all the aforementioned points, while building a user-centric effective mobile application, developers need to consider some other aspects as well. Nowadays, most of the available smartphones are having bigger screen size. Hence, developing full-screen apps would be a good decision. Other than that, it is advisable to craft such apps that are good content-focused.
So, do you have an innovative and fresh app idea? Share your thoughts with a competent mobile app development firm and devise an impeccable business-driven app.