One of the major reasons for having a poor search ranking is the ‘Bounce rate’. When a user has to leave your website due to the loading time or any other reason, that is the most frustrating thing for any user. When this happens, it is known as the user has been bounced back from your website. Here, first of all, we shall see what is a bounce rate and its effects and then we shall see the solutions or the tips to reduce it thereby, increasing your conversions. What Is a Bounce Rate? Bounce rate is the percentage of users who leave your website right from its landing page without going to the second page. This means that you have failed to convince your user to stay on your website. A higher bounce rate will adversely affect your search ranking and this will result in other consequences that will lead to a loss of your business. Reasons For Bounce Rate Slow load time Poor navigation Bad design Poor usability Lack of clear call-to-action and so on. What Is a Good Bounce Rate? 80% is very bad, 70-80% is poor, 50-70% is average, 30-50% is excellent, and 20% or below is likely to be considered as a tracking error. These are the rates indicated by industries though bounce rates vary on the basis of different content. How To Reduce Bounce Rate The problems and errors related to your landing pages can be easily fixed and this can fix your high bounce rate problem if it is related to your landing pages. Further, for reducing the high bounce rate, here are 12 tips which can help you with your bounce rate problem. Provide a Better User Experience A user experience comprises of how a user overall feels when he interacts with your website in terms of your services and products. A user should get an overall satisfying experience with your website which will increase our conversions. For this purpose, you need to take the first step in this direction by creating a usable website ...