You have a new company and need some branding ideas, or maybe the brand for your current company is out of date. You need some inspiration to create a new corporate look. Where can you look? Why not stay in your chair and get some pinspiration from your desk?
As a tool for design inspiration, Pinterest is experiencing amazing growth. According to SEOnix, views on the Pinterest increased 4,000% in six months. Brand ideas abound on Pinterest boards. To begin, create a Pinterest account. Next, enter the search term “branding.” Take a peek at the hundreds of collections of branding ideas. To get you started, here are a few examples.
The Pinterest board Be the Brand features 137 pins of colorful, vintage artwork. The theme here is vintage decor with hints of modern flair. Paintings, signs and photographs are all present. This board is ideal for visual people looking for general inspiration.
Create a Brand that Rocks is a board that has all kinds of information on how to create a brand. If you already have a brand, there are articles to test the effectiveness of it. You may be able to see where your brand went wrong, or why it is outdated. Create a Brand that Rocks has 35 pins. These pins are great how-to and blog style posts that can help you pinpoint exactly what you want your brand to say.
Build Your Brand Like A Pro
Now that you have some design inspiration, you can find ways to bring your branding ideas to life through Pinterest a well. Users connect visually and emotionally with the content they choose to repin to their own site. Because the connection is emotional, most users on Pinterest pin items that relate to their personal life. Here is the perfect example of a brand that successfully created an online presence on Pinterest:
Learn from the Best: Chiquita Banana
The California Raisin may have been the one to hear it through the grapevine, but the Chiquita banana shows it all on Pinterest. Chiquita has done an amazing job creating a brand identity in the real world. However, the Chiquita brand presence on Pinterest is astonishing.
The Chiquita board has it all. There are contests for Pinterest users to repin posts created by Chiquita to their personal board to win sweepstake prizes. There are recipes to make with Chiquita bananas. There is a board of funny pictures with bananas. There are dogs dressed as bananas and bananas dressed as dogs. There are Chiquita banana t-shirts and banana art. The whole site is bananas, begging to be shared and repinned.
If you are interested in how to create a social media presence, go bananas and visit the Chiquita board. Examine the variety of strategies they have used to reach users personally and emotionally. Find ways to mimic these ideas with your own product or service.
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Jessica Bosari writes about social media and branding for Snap, a printing services company.