If you are a business owner and looking for ways to enhance your business scopes and growth, this article will guide you. Read on and know how a website is not enough! Know the benefits and make your business mobile.
Today, we are living in the era of smartphones. According to a report made by Statista on the number of smartphone users, by 2019, globally there will be almost 2.5 billion smartphone users.
From this figure, it is easily assumable that for the business owners, it is indeed a potential market. Hence, the craze of investing to build a mobile app for businesses irrespective of the industry domain has become a trend nowadays.
No matter whether your business belongs to the eCommerce industry or food industry or retail or transportation or manufacturing and construction industry – every business can have a dedicated mobile app! Customers and consumers are the backbones of a business and with an intriguing and intuitive business app, staying in constant touch with the audience becomes much easier for any industry-specific business.
Maybe your business already has a website to ensure its digital presence. But, do you have an app?
A website and an app are different things!
However, many business owners think that having a business website is enough digital presence! The sooner you realise that a website and an app are completely two different aspects the better for your business. The business app is not the miniature version of the site. Moreover, an app and a responsive website – both of them serve different purposes!
Hence, both of these are equally important to ensure your business growth. You simply cannot expect to get benefits of both digital presence through any one of them!
Here is a list of the benefits that you can avail by converting the website into a business app.
- Increased market base
As it has been already mentioned above that the smartphone market is growing remarkably, the app market is also evolving accordingly. Several market research reports have reflected the fact that over 80% of the total digital minutes spent on smartphones are actually spent on various mobile apps!
So, is the picture becoming a bit clearer? Having a dedicated business app can actually open up new opportunities for your business along with better customer interaction.
- Competitive edge
Well, how competitive today’s business market is, needs no special mention right?
To successfully sustain in this vying market, you have to give your business a competitive edge and having a dedicated app is definitely an intriguing way. In today’s digital era, make your business mobile and reach customers globally effortlessly. Having the business app will help you to stand at par with the competitors.
- Enhanced user engagement
With apps, your business can stay in touch at users’ fingertips and can almost become a part of lifestyle! Apps have the ability to connect to your app users’ device features like contacts, microphones, GPS, accelerometer, gyroscope sensors etc. giving you the opportunity to serve the users in a more personalised way.
With the push and in-app notifications, you can notify the users and serve them based on their gestures, interests, and GPS positioning.
- Social media presence
A market research report made by Global Web Index mentioned almost 44% people log in to their social media accounts just to keep updated with what their peers and friends are up to.
With the dedicated app, your business will be able to become a significant part of your potential clients’ social interactions. How? Well, with the app, people can easily share, buy, or review your services or products while having a chat with friends.
You can take inspiration from YouTube’s latest chat feature!
- Offline support
Even if your app user is in a no network zone, he or she can access the app. Your users will be able to read articles, browse through product catalogues, listen to podcasts. To browse a website, an internet connection is mandatory. On the other hand, with an app, your business can stay in touch with users even without an internet connection.
Well, to be in a win-win situation, having both a website and a mobile app are necessary for businesses. The sooner you realise the potentiality of the business app the better for your business growth! Stay connected with your customers and clients for 24X7 and make a great customer relationship to ensure business empowerment.
Cameron McCaughey is a skilled app developer of Visions & Solutions, a leading mobile app development company in Sydney. He has years of experience in serving the market of Android, iPhone and iPad app development in Australia and has a good grasp over the recent app market and trends. He is presently leading a team of best app developers in Australia. For any app development related queries and consultation, get in touch with the app experts at VNS.