Having a job that involves a lot of travel can be exciting, most notably because you constantly get to see different places (I often find office-bound jobs to be a touch depressing, as you’re stuck doing the same things day in, day out). No matter where you go or what you do, however, it’s important to showcase your brand.
While this is something that all workers ought to do anyway, it is perhaps particularly important that mobile employees do this. As they spend most, if not all, of their working time alone, ensuring their target market recognises and remembers their brand lays squarely on such professionals’ shoulders.
Of course, they will have to do this while also going about their normal day-to-day tasks. Fortunately, there are many ways that mobile workers can ensure their intended audience (whether these are members of the public, existing clients or potential customers) can showcase their skills and the organisation they work for wherever they go.
Dress appropriately at all times
I know it seems like it should go without saying, but I don’t think the importance of mobile workers dressing professionally is something that can be underestimated. Such employees are often on the go, not to mention the fact they typically will meet with numerous people during the course of a single day, so it is vital they keep on top of their appearance at all times.
Account managers and sales executives, for example, ought to wear smart suits and clean shoes whenever they are at work. This will help give those they meet – who often include the likes of chief executives and company leaders – the impression that they take pride in their role and, hopefully, will provide clients with an additional incentive to purchase the goods and/or services that they are being offered.
Of course, it won’t be necessary for all mobile employees to don a suit while at work, hairdressers being one example that springs to mind, but they should always dress smartly. After all, having dirty, scruffy attire is hardly going to create a good impression, especially among potential customers who you are meeting for the first time.
Maintain brand visibility
As I mentioned before, creating and maintaining awareness of your brand is imperative for all mobile workers. Even if you are the best at what you do, this alone is unlikely to be enough to guarantee your target audience will always know who you are.
To create a buzz around you, it’s worth utilising a range of promotional items. Doing so will not only help to establish a professional image, but can also enable you to take advantage of any commercial opportunities that come your way. Here are some of the products that I think are particularly effective:
• Business cards – The sheer fact mobile workers travel around a lot means you should be prepared to come across people who have little or even no idea of who you are. Of course, you should always be ready to explain what you do in a calm and friendly manner, but it’s also a good idea to have a copy of your business card ready to give out. That way, potential customers can easily get in touch after an initial meeting to place an order or find out more about your services.
• Travel mugs – Mobile employees tend to spend a lot of time travelling to and from meetings, so having a promotional travel mug to sip hot drinks from can help them to relax while on long journeys. However, as these products can also be customised to feature an organisation’s or individual’s marketing information they can serve as a miniature mobile billboard for a brand, showcasing your details to passersby.
Does your job involve a lot of travel? Whether you’re employed by a company or work for yourself, what steps are you taking to create a positive impression of your brand?