“For the developers out there – mobile application development is definitely a lucrative revenue option. However, in order to keep attracting new customers, you must keep abreast of the design trends. Designs that awed in 2014, may not work so well in 2015. Thus, in order to keep your revenues in the black, your designs should be modern and to the latest standards/trends.
To help you, we’ve put together these mobile app development trends of 2015. Remember app development is a lucrative industry, but it is also highly competitive.
Hybrids’ the winner!
The war between native apps, mobile web apps and hybrid apps will end. Hybrid apps will be the clear winner with more and more businesses targeting multiple mobile devices, hybrid will don the title of, “the most cost-effective option.” Gear up and equip yourself to work on hybrid applications.
Get onto the Cloud
The cloud is here to stay. In the age of multiple devices, focus on integrating and synchronizing your apps using cloud technologies. With more and more players scaling to the cloud to host cloud based services, it is only expected grow, with easier and more effortless integration becoming the new norm. The cloud offers offline features and benefits to both traditional desktop and web applications, making it an ultimate necessity.
Android holds its share of the market
Android will continue to rule the roost as it did for the previous years of 2013 (78% of the market) and 2014 (80.2% of the market). The Android platform has a wider consumer base than Apple iOS. If you have the creative marketing budget this year, developing an Android based application will put your business at an advantage.
Parallax scrolling everywhere
Parallax Scrolling is the go-to option to create that awesome app design that is in-depth, intuitive and gets the user attention quickly. Users are quickly glued to apps with parallax scrolling because of the visual appeal it creates with its dynamic and interactive story telling. Also, be informed that it does come with its challenges – longer loading time, it’s tricky on responsive designing and performance levels across devices.
Mobile Payments, mCommerce and Videos
It’s the era of the powerful consumer. With increasing smartphone usage, brands will start to incorporate mobile payments, wallets, gift cards, short video clips and much more into their digital strategies. The security features of apps are important more than ever, too. Brands will fortify their apps with the best security walls.
Who doesn’t like games! It has always been an attractive segment and it is only expected to grow, grow and grow. Get creative and integrate them with social media accounts within the app itself.
Travel industry pumps up more apps
The travel and tourism industry is adapting to the mobile app concept at rapid rates. Big players now woo their consumers with innovative and creative apps that are just the perfect complimentary travel partners.
The App Marketing Maze
Here comes the biggie! The biggest difficulty with apps in 2015: getting them discovered by the user. Unless you market your creation in newer and innovative ways, however path-breaking it is, it is not going to sell. While in 2014, user engagement was the top priority leading to game changing enhancements, such as the personalized beacons and location based Wi-Fi services. Exploit these opportunities to expand your target base and achieve app loyalty. Re-invent consistently with the times to stay relevant.
As the trends change each year, so does the technology.. It is not limited to just the mobile phones; the industry extends its offerings to tablets, wearables and Internet of Things and so on. These will most certainly be the future trends to look out for.