Do you have a marketing strategy? Drawing attention is getting harder every day for a small business entrepreneur, and if you want to succeed and develop a productive, profitable service, you have to invest in promoting yourself. The competition is multiplied by the minute, and even if you have a high-quality product or a professional, on the dot service, you are losing money because of the companies that are simply promoting their service better.
Here is a short list of marketing tactics your small business needs to adopt soon as possible.
This is simply a must. Marketing studies confirm that brand recognition amplifies for 78% just with a well designed logo. You can create your own logo with just using a good type of font and a proper color, but it is better to hire a professional designer of course. There are numerous studies of consumer behavior, and how people react when they are presented new signs and symbols. For example, if you want to build trust and assure your clients in your authority, blue is the color you want to go with. In combination with white, they will also have a feeling of simplicity, and people tend to choose these companies first. Everybody wants something reliable and simple. Even if they have no previous experience with your line of work, and with no referral, you are provoking their unconscious part of the brain that will simply bring them through the door. Then, it’s up to you to provide a good service.
Your customers are your best agents. If you provide a good service or sell a high-quality product, your mouth-to-mouth advertising will increase your profit, but the real numbers are in the online marketing. 85% of modern-day consumers read online reviews, and more than 75% trust the reviews and are making a purchase based on a conclusion they drew from comments about your merchandise. Online marketing is simply here to stay, so you should invest wisely in a website or a blog so your satisfied customers can promote your business through social media portals. Also, keep your customers coming back by checking if they are satisfied with your service and include a current update in your e-mail if you have any.
With your logo on a promotional product, your business will surely get passed around and people will notice you. 31% of the people that you are passing on the street have a branded jacket, a cap, a T-shirt or a lighter, a pen, any type of a promotional product with them at all times. Why is this so? Because it is a low-priced investment and it brings results. Target your customer’s environment and invest in a type of product that will always be in their surroundings. A smart thing to do is to put your advertisement on something that people will have to notice, something unusual and entertaining, like stress balls. This way you will stand out from other ads, on any other product, and people will just have to lay their hands on you. Hand them out to your employees and they will quickly distribute them to their friends and families.
The final thought that I am leaving you with is to be confident in your business. Investing in marketing is purely vital in these modern days, so do it smart and do it now.