A good internet service provider needs a good marketing strategy and plan to reach out to the relevant audience. Imagine any business without any plan. It won’t survive for long. In the same way, we need to market internet service provider too. The customer depends on getting services from you online. They need to communicate and collaborate and mostly it is done online. Since the internet is the fastest medium and one of the top sales channels.
An internet service provider (ISP) provides access to the internet in exchange for some fee. The customer receives a username and password for logging onto the internet or email accounts. But in order to receive to the right audience, you should be able to run successful marketing to target the relevant audience.
Here are some tips for you can do for the marketing strategy;
- Join the Chamber of Commerce
Joining your local chamber of commerce will let you get to know the other business owners in your proximity. You must attend a social networking event sponsored by such institutions and offer service discounts to attendees. People like to meet people who they think they can do business in person. Encouraging customers to meet the owner of the ISP can help you gain an edge over some well-known providers.
- Hold Free seminars
Customers love what free of any cost. Might not be the service but what you can do is provide them free education. Free Seminars and courses for those who are more interested in learning about technology. You can teach about virus protection, cyberattacks, and the way of choosing internet services. Participants will notice about your expertise in the field which builds a level of trust. This exercise may cause attendees to form a word of mouth and recommend your service to others.
- Referral programs
Distributing promotional offers, bi-monthly or monthly newsletters and bonus programs will keep the customers loyal to you. Offer one month of free service to someone who referred your service. You may vary business rules. For instance, you can offer a month free service to a customer who referred your internet services to someone with a contract of 6 months. Design a structured program where a customer refers to more than 5 new customers so the person receives a free service for the allotted time.
- Partner with Computer Clubs
You may partner up with the computer clubs or universities. Offer them assistance with the projects and teach about emerging services. Show the students keep the clients and customers and how does the services work, how to speed up connections, the difference between business services and residential internet services and subscriptions etc.
The most trending action you have seen is the contest concept. A well-designed contest has the tendency to generate buzz about your internet services and let you create a fun atmosphere for the promotion of your business. But these contests are not always fun. Poorly run campaigns and contests can open your business to claims of impropriety which may lead to even legal actions. The reason many internet service providers outsource their business to professional marketers as to minimizing the risk of any legal actions and getting maximum advertisement results.
- Print advertising and Article publishing
Such campaigns include advertising in technical and corporate trade, making publications such as E-business journals, bloglovin, Microsoft internet developers, computing direct and other media.
A tech author for the past 3 years and have loved the technology all my life. I am writer in the day and reader at night. When I’m doing nothing, I love to read and try new thing. Last but not least I love my coffee black and strong. You can find me on Twitter