Today’s society is quite a smartphone-addicted. No one walks without carrying one. And, the easy and cost-effective access to internet networks work as a cherry on the cake. Almost 70 percent of the world population owns a smartphone. Therefore, one can easily assume the total market size which smartphone users occupy.
What is mobile commerce and why is it important?
Mobile commerce is a mode of selling and purchasing products/services via smartphone. It is quite similar to eCommerce. However, the only thing different here is the platform. Moreover, there are different ways to sell on mobile platforms, i.e., mobile-friendly websites that open up on smartphone browsers and mobile apps that need to be downloaded from the App Store or Play store. So, now the question arises why a mobile commerce approach is important for a Magento store when one can easily offer a great experience while asking Magento development agencies to build persuasive web solutions for the target audience. Below is a list of reasons:
– Easy and convenient to use
– More personalized approach
– Cost and time-efficient approach
– GPS and push-notification features
– Enhanced UX and customer satisfaction level
Well, this aforementioned list is sufficient enough to persuade anyone to opt for mobile commerce. However, it is important to consider some measures to incorporate a mobile-friendly approach effectively.
What should a website owner do?
Well, there are different approaches to cater to mobile traffic. And, below I have mentioned a few of those that are actionable in practicality.
#1 Make a mobile-friendly website
As mentioned earlier, there are two ways to serve the mobile generation. And, developing a mobile-friendly website is one of the traditional ways to do so. Try to choose custom Magento development so that you can incorporate all the essentials of a mobile-friendly site in your solution. Make it responsive with all the adequate testing.
#2 Choose mobile app development
Although it is not a cost-effective approach as you need to invest in a completely different channel to sell. In the aforesaid approach, you are making a single channel to handle both the platforms. However, you need to set up and manage two different channels. Above all, one should not forget about the benefits that are associated with mobile app development as they are way more beneficial.
#3 A user-friendly navigation
No matter which approach you use to handle the mobile audience, one common aspect to look for is easy to follow and user-friendly navigation that works perfectly. Unlike web experience, the navigational elements are limited for a mobile design due to the smaller screen sizes. Therefore, ensure that you make it easy to find, access, and click all the important pages.
#4 Fast loading times
Load times for mobile audiences are equally important for web traffic. Therefore, try to make sure that your website is fast to load on the mobile devices as hardly any user prefer to wait for more than 2-3 seconds. Similar is the case with mobile apps, optimize them well so that they won’t take much time to load on the user’s device.
#5 Multiple payment options
Today’s consumers live in abundance in terms of almost everything. And, multiple payment modes is one of those. Nowadays, there are many modes of payment available e.g. Amazon Pay, mobile wallets, UPI, and more. Therefore, conduct thorough research on all the payment methods available and then serve the audience with a feasible approach on their smartphones.
Well, this is the end of the list compiled in this article for the best strategies to follow for mobile commerce on a Magento site.
To Sum Up
Although the concept of mobile commerce is not new in the market, still there is a need to consider it carefully to harness the best of it. Therefore, you must keep a check on the need and latest trends of mobile technology to offer the best to the audience.