Social media has become an important part of marketing and has changed it significantly. It is important that businesses use social media because it is a great marketing tool. With the help of social media, a business can easily engage with the customers and increase awareness of the brand. Social media platforms allow businesses to boost their sales and leads as well.
There are a lot of social media platforms that businesses can use for marketing. Instagram is one of the most effective platforms for successfully marketing. It has great features to offer like Instagram stories. Instagram stories are a perfect tool for building brand awareness, attracting traffic and boost e-commerce sales. You can use a social media marketing agency UK to create an effective Instagram marketing strategy.
Here are a few ways you can use Instagram stories to market your business.
A peek behind the scenes:
The followers are always interested in peeping behind the curtain. Transparency is always effective in earning the trust of the customers. With the help of the Instagram stories, you can show the customers the processes the business uses you will be able to engage the clients. It will set you apart from traditional marketing. The Instagram stories make it possible to make the customers feel like insiders. Customers always love when they are engaged and valued. When you share behind the scenes videos with the followers you are showing them that you trust and value them.
The Instagram stories allow you to share information about the products that you have to offer. The Instagram stories are great for sharing videos that demonstrate the products. It is a great technique marketing technique as videos are always more memorable than content. You can also share teasers of the new products that you will be launching. The teasers are a great way of getting the attention of the customers and create a buzz about your products and keep them engaged.
You can also use the Instagram stories to promote the big events of the business like a huge sale. The stories are the perfect stories for getting out the word of the event. But make sure that you craft the promotional videos carefully so you do not sound too desperate.
Limited offers and flash sales:
Rewarding customers is the best way of earning their loyalty. The platform-specific sales are excellent for increasing the followers and getting their attention. You can offer your followers limited offers and flash sales through Instagram stories. It will make sure that the followers play close attention to the content you are sharing on the Instagram stories.
Hold a Q and A sessions:
Engaging with the customers is important for businesses because nowadays consumers are looking for memorable and efficient customer experience. The Instagram stories allow you to hold a quick Q and A session. It is an effective way of adding a human touch to the business. You can make the Q and A session more interesting by cutting in some shots of the services and products.
Live blogging events:
Instagram stories are the perfect platform for keeping the customers informed. When you have a major event you can blog the event live and it will make sure that the followers that were unable to attend the event are also able to follow it. The live blogging is effective in encouraging more signups and boosting sales.
Instagram is an excellent platform for marketing the business. It is an efficient and affordable platform that is effective in getting the attention of the customers and increasing following. Before you create Instagram stories you should outline the business goals so you can come up with successful marketing campaigns.