Have you ever come across the phrase, “Whatever gets measured gets managed?” This phrase is absolutely true. If you are not tracking, there are chances you might be fumbling in the dark without knowing. In order to be successful, it is important that you know what is going on.
Let’s look at the professional bodybuilders. They do have logs of every calorie and consumed and workout. For instance, can you remember when Ben Franklin came up with his own habit tracker or why Kobe Bryant tracks the number of shots he has made? He never leaves gym until he hits 800. They are people who can never afford to go willy nilly with their goals. Let us try applying this logic to the super easy system one can always use in SEO to help them understand what is going on with their websites or tracking their success.
It is important for any person to know how to track rankings without the need to promote any tool outright. There are a number of one can do it depending on the metrics one wants to track, but after all you will need to be tracking the results. In case you are reselling to the clients, you do not have to reveal to them everything but you will need to have it all for yourself.
What Organic Traffic Says Concerning SEO
You should now know what things to look at in the Google Analytics in order to see the amount of traffic you will be getting from the search engines. In case you are not getting much traffic from the search engines, then it will reveal to you that you have to work more on your SEO. Most likely, you might be missing out on lots of potential traffic.
In case you notice the amount of organic traffic is reducing, you will have to work on your SEO too. If the decline is large, there are chances you have crawl ability or another technical issue. In case the decline is drastic, all the alarm bells need to go off. Get into the Google search Console and look if you will be in a position of getting what is causing the decline.
Well done if you do notice an increase in the amount of organic traffic. It is important that you think of what you have been doing of late that might caused the increase. It is important that you know this type of things since they will help you understand SEO better. It will only help reveal to you how SEO is performing. In most cases, you will want to focus on something that is more specific than the whole website. You will want to focus on a particular post or page.
Page Specific SEO monitoring
In case you are interested in seeing your analytics at a per page level, you will have to go to the Behavior>Site Content> All pages. It is here where you will get the chance of seeing the top 10 pages ranked depending on the number of page views. In case you do have a particular page that you want to have a look at, you can simply fill in the URL in the search bar. You will be in a position to see the data of the page. It’s important you note that these are still page views and are not specified to traffic coming from the search engines. In order to get the traffic coming from the search engines, you do have two ways to do it.
First, is through data filtering in the table. Click on secondary dimension drop down and click acquisition> medium. You can also click on Medium/ Source if you are interested in specifying per search engine.
Checking the Organic checkbox medium and clicking plot rows will provide you with a line graph for organic and total traffic. It also reveals to you other types of traffic sources that are interesting. In case you are interested in more specific views, then you will have to click on the pie chart icon. Making comparisons on the organic traffic percentages for your particular page to the total organic traffic will also provide you with an excellent idea on how your page is performing. You will want to see a line that is moving upwards and not downwards.
When you clock on the behavior> Site Content> Landing pages, you will get to see all the list of pages where people use to enter your site. The landing pages are known to be very important since they are the first thing any visitor touring your site will see. They are the pages that people do land on when they come from a traffic source. One important metric on this screen is the bounce rate. The bounce rate will provide you with the percentage of individuals that have left your landing page without performing any activity on that page.
Internal site search
When you click on behavior> Site search> overview, you will come across a list of search terms that individuals have searched on in your website. This is a very important dataset you can always keep track of and it can provide you with an excellent idea of what the audience expects to get into your website. In case there are any search terms that you have not created a page for, it can be a great idea for you to try fitting the page on that subject.
There are a number of basic track ranking you will always want to do in order to start out. When you cover all the above three things, you will always get a great solid base for what has been taking place on your website. You need to know where you will be seeing your track ranking results and note the areas where you will be doing more work. With the above points, you will be in a position of track raking without using any tool.