Internet or digital marketing has made itself an integral part of modern day marketing. No marketing strategy is complete without the digital marketing. As the major audience spends their time online surfing through the internet and exploring the internet world. So every major or minor brand tries its best to be noticed by the potential audience.
Can We Keep Track of All The Potential Metrics?
Every brand devises a strategy to how to target the audience online effectively. But it isn’t always possible that your strategy works well for you. Whenever we think of measuring potential metrics the question arises whether I can measure them or not? Well, the answer is that the most crucial elements of the strategy are always measurable.
Most of the stats we observe just give us the idea of what is happening but still keeps us away from achieving our desired goal. For example, Google Analytics alone has 75 above standard reports and each of them can be modified. So if you get into deep analysis you can never achieve your goal.
So we’ve gathered a few points that can help you monitor the progress of your digital marketing strategy:
Select The Right Goals:
You don’t want to ask yourself every time “Why are we actually doing it” or “What are we going to gain from it? Or “Was it actually worth it”. So in order to make sure that your money and time spent into the marketing is actually well spent you need to have clear aims and vision of where you’re heading.
Now, how can you check if your chosen goals are right for you?
The best to do here is splitting your goal into two sections.
- Business Objectives
- And tracking your own progress
Let’s discuss the above two points in detail.
What are the business objectives?
Goals are basically the essence of expectation. “Where do you want to see your brand or product in the future?” Is basically your business objective. Completion of one objective lays the foundation for another objective and so does a brand matures with the foundation of objective achieved. Business objective setting requires serious determination, hard work, and perseverance. So here are a few handy tips that can help you designing these goals.
- Find out the latest trends of your industry and research about them
- Look into the past results and strategies and point out the areas which can use some amendments or betterment
- Consider if some season or a particular time of year can affect the business
Tracking the internal performance of business:
The key performance indicators help greatly to monitor and measure the internal performance of the business. But a few KPI’s doesn’t assist you to accomplish your business goals.
Let’s say you want to establish goals for your SEO strategy. The goal here should be to increase the traffic towards the site and double the conversion rate. In order to implement these goals effectively I would consider working on and monitoring the following things:
- Site visibility on the search engines (rankings, backlinks, and high-quality content)
- User behavior on your pages (bounce rate, session duration etc.)
- Technical aspects like sites speed, redirects accessibilities, Site user friendliness etc.
The above-mentioned groups are quite generic and vary from site to site depending which process requires more attention. Once these metrics are determined accurately they make easier for you to understand if the set goals are attainable or not.
The Power of Experimentation:
Power of experimentation is undeniable, and most of the times it brings you the result you never have expected or achieved otherwise. Every major business is this major right because they are not afraid of experimentation. I believe in the strategy I call “PAMI” PAMI stands for Plan, Act, Measure, and Improve.
PAMI: Plan, Act, Measure, Improve:
In digital marketing, you cannot just judge if you’re on the right path or not as it is a combination of facts and judgments. That is why digital marketing’s atmosphere is filled with all doubts and uncertainties. Some marketers think that environment changing against the data is the answer to this and a few companies are also preparing to intricate with analytical tools.
Analysis on the daily basis requires a great internet connection to never miss a number. Xfinity packages offer exclusive packages for businesses and enterprises to make sure they are always connected to the internet world and can constantly monitor the numbers without any interruption.
If you’re thinking of creating a process that involves all the four elements plan, act, measure and improve then I assure you that you can easily achieve the goal you intend to achieve. But before you implement it consider the following points:
- The process has to be measurable (otherwise, there won’t be any room for improvement)
- You’re very like to fail at your very first attempt at choosing the appropriate or right metrics (it is the part of the process and everyone is prone to it)
- Your approach any need a little adjustment or needs to be replaced entirely with some different tactic
Metrics can’t always be perfect, whereas the data is always accessible and can be analyzed against the latest trends. The article clearly depicts that digital marketing requires a complete legwork in order to set the business goals and once they are set right the KPI’s become very clear and so does the measuring metrics.