How often do you see celebrities and otherwise respected people get ridiculed for missing out the essential public relations etiquettes?
Similarly, insufficient and unplanned web content can lead to a disastrous effect on business websites that intend to achieve long term and supernormal web success. One misstep and you could be completely edged out of your position by any random competitor.
It is important to ensure that you always stay on top of your game, particularly in the online market. The most indispensable features that define successful business websites can be your saving grace, so with the application of these, you can now look towards a more prosperous enterprise than ever before.
Formula 1: Always have Quality Web Content
The difference between a good business website and a great one is the use of the best quality web content. A key factor in how your brand is perceived is updated content. While businesses often disregard the need for updating their content online, research has shown that this can actually be a negative thing for their website.
The better, more-recent quality of your content, the more reliability: Think of MR10.in, which prioritizes quality over quantity.
Formula 2: Use of SEO content
SEO is a wonderful way of best utilizing the power of the internet. Imagine a model of business where every customer coming to your page is looking for the exact thing that you’re trying to sell. By using SEO content, you can do just that.
Example: Employ SEO keywords to help in searches. Related-keywords allow customers looking for a particular thing, consider a different option but within the same basic framework. SEO filters the kind of people landing on your page. You can also ensure search engine bots do not think of your site as dormant.
Formula 3: Make Use of Good Website Design
Let’s tell you what kind of things work on websites, shall we? An attractive roadmap to your site, great search engine function within the website, a contact information module, secure payment gateway signs and a host of appropriate logos combine to create a visual aesthetic as well as the functional page. User experience often depends on the presence of these, and the better the interface, the more business you’re likely to get.
The most crucial element, however, is how you transform your visitors into long-term users. In this, the use of a newsletter subscription form, like the one employed by BestROWaterPurifier.in can make a significant difference.
Formula 4: Simplistic but Professional Web Design
We shouldn’t really have to tell you this, but this is an essential factor for most websites. The first impression of any business is made by that first look: you want it to be perfect, to encapsulate everything that your business stands for.
A hello kitty backdrop to a real estate website would hardly inspire confidence in prospective customers, would it? It is essential to use a simplistic but professional web design that can represent the best interests of the brand as well as the consumer. TheMorningNews, for example, offers simplicity with functionality.
Formula 5: Social Media Integration
Social media is no longer just one of those “fads” in the world: for better or for worse, it is here to stay. It is essential to get on board with this and allow yourself the advantage of the social network integration on your website.
With Twitter, Facebook, Pinterest all offering options to “share” posts, this is a great marketing opportunity. It also makes it easier to reach out to the youth when you speak the language of Gen Y.
Formula 6: Provide a simple navigational system that is user-friendly
User-friendly navigation bars are a great way of utilizing your website. Here, you must consider two very important factors: many of your users will be coming from a mobile platform. A “one size fits all” category does not suit them, so you must ensure that your page is equally adaptive to both mobiles and computers. Take the example of RealEstate.com, which adapts itself to these needs.
The use of a simple navigational system is a great way to encourage customers; this way, they do not forsake the website because it’s maddeningly complex, and instead spend some time navigating and exploring everything you may have to offer.
Formula 7: Pinpoint the precise requirements
As you expand your website, there will be a time when you face the dilemma of content quantity vs quality. Having already addressed that with our first secret formula to success, we’re going to give you one of the most critical business mantras: identify what your customers require.
Most people look to a particular website with the aim of finding something they’re looking out for. When you give it to them on a silver platter, it translates into better ease of use for the visitor and a greater response for you.
The call to action (CTA) button is a marvelous way to illustrate this basic principle. By displaying exactly what your visitor is looking for, right on the homepage, you’re just generating better business. It’s as simple as that.
Formula 8: Learn about the effects of psychology on website marketing
Research shows that the way human beings approach anything, even inanimate products and websites, is through their emotions. With four basic emotions – sadness, happiness, fear and anger/disgust – primarily ruling our responses, you can wield the power of either one to entice or incite the customer.
For example, fear and sadness can be a great way to create an instant bond. Anger incites opinionated clinging on to points. On the other hand, happy images can be used to generate happy emotions. If you ever wondered why so many websites employed images of children and pugs – often out of context, this should help you understand it a little better. In Jefferson University’s website, you see an illustration of this very principle.