While eCommerce is regarded as the most progressive, affluent and the competitive sector of all, to stay ahead of all in the race you need to mould with the latest trends. This article explains the key trends to rule in eCommerce in 2019 and so you should flowing with them to make your eCommerce brand a better performer.
Speaking of the eCommerce trends, there are many! Unleashing every now and then to make online shopping better and comfortable. To be a part of the highly competitive eCommerce world, you got to move ahead moulding with or embracing each of them. Certainly, that’s the only key to remain at the forefront and experience continuing growth.
While every business monitors the recent trends and happenings in their industry, a majority fails to implement them. Therefore, at one point of time in future, they run the greatest risks of falling behind their peers and even the new entries. As we have already stepped in 2019, it is thus time for every aspiring eCommerce players to take a look at the trends that are going to set in this time and you need to practically go with them to be one of the pioneers.
Customer experience will be the driving factor
This year customer experience and customer services will be a major differentiator for the eCommerce brands. Knowing what customers think makes it easier for retailers to innovate, develop or design their site, put UI elements and market the products accordingly. Paying attention and addressing to the voice of the customers can help you drive better conversions and sales.
Customer experience is not a simple restricted to just dealing with customer’s general demands. But, there are a whole lot of specific things that it involves like,
- Navigation and on-site user experience
- Customer contact and support services/helpdesk
- Shipping and fulfilment process
- Trust and payment safety
- Return policies
Essentially in 2019, a brand’s progress will be evaluated by the level of personal satisfaction its buyers derive and the retention rates, rather than conversions or sales figures.
Chatbots will be the hottest and trailblazing topic
Chatbots will be one of the major heads-turner in 2019 and must be definitely on the innovation roadmap of every eCommerce retailer. It will transform how online selling and buying happens and go beyond the adding of products to the conventional carts. It’s all about AI (Artificial Intelligence) which receives and compares all the inputs from the customers and using its mass collection of database, provides the best response. Their response quality, as well as availability, is far away better than a customer executive.
Putting the notion of Chatbots into eCommerce will truly transform the way people shop. From choosing products to filling up delivery details and paying for the checkout, an intelligent Chatbot help buyers in all besides providing scopes to initiate humanly interactions.
Keeping in mind the convenience that a Chatbot provides to the buyers, it is high time for you to talk to your eCommerce development agency and invest in developing an intuitive AI chatbot for your eCommerce site or application.
Multi-channel selling will gain momentum
While eCommerce world is getting terribly competitive with every passing day, 2019 hints you to go for multi-channel selling to seize as many buyers as possible. Online buyers always have their eyes roving here and there on the web to get the best deals. So, to grow your online presence you certainly need to make your eCommerce omnipresent, considering all the channels where they want. Social media platforms, blog sites, online forums etc. are popular places that encourage direct sales.
While many retailers have been so far cringing at the idea of multi-channel selling because of the costs and time involved in managing all the different channels. However, things go easy when you’ve got great platforms like WooCommerce, Magento and an adept agency which can use them to give you the best solution for multi-selling. They could sync the inventory with all the specific channels (visited by the target customers) but process the order from one uniform source.
More Smarter payment options will evolve
While payment is a principal and final part of the customer experience in eCommerce, a report by Baymard Institute revealed that 70% of shoppers leave their carts because of hassles in the payment procedure.
With the realisation of this irrefutable loss, eCommerce retailers in 2019 will be strategising out measures to lessen the complications in their payment processes. Apart from the local payment options like COD, debit/credit card transactions, other smarter options like mobile payments will rise.
eCommerce retailers will be having their own consolidated payment or wallet system to enable direct one-click payment. To standardize the process, many will be seen making alliances with third-party payment companies and getting integrations in their eCommerce application to receive payments in major foreign currencies.
So, before it’s too late, update your store’s payment method and make it ready for all forms of mobile payments with effective integrations for Google Wallet, Amazon Payments, Apple Pay etc. With more than 60% of buyers shopping by their smartphones, it will greatly help in decreasing the payment realisation time of every shopper and will curb down your cart abandonment.
The future of eCommerce will be highly customer-focused! At least these foremost trends say so. If you’re not really redesigning your eCommerce presence now to adopt these trends, thriving in 2019 won’t be that easy. So, keep these in mind and reach for eCommerce development experts who always go by the latest happenings and technologies in the eCommerce world.
Jonathan Paulis an expert WooCommerce developer in Australia, who works for PHPProgrammers, a pre-eminent websites and eCommerce development company that houses a team of experts to craft bespoke, trending and most innovative shopping solutions for retail merchants. Being the team lead of WooCommerce development, he takes care of all the latest technologies and trends surfacing out in the eCommerce world. He strives to make his team capable in every way to deliver solutions that will help the clients stand out in the crowd.