Category Archives: Business

What Should Be Included on a Consumer Data List?

Targeted direct marketing is one of the most successful ways to reach consumers and as times get tougher marketers are undoubtedly returning to consumer mailing lists because they can provide some much-needed new business. Some businesses shy away from direct mail in favour of online marketing. However, direct mail and consumer mailing lists remain powerful

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Your IT Needs the Fastest Possible Network

The ability to run IT operations in a modern business demands a fast and reliable network. From the data you keep to the hardware, software and support functions you deploy, keeping your business at the forefront of people’s minds becomes a game-changer. To do so you need a network that is configured completely to your

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The Role of Self-Service in BI Performance

Self-service isn’t just for gas stations. In fact, it plays an important role in enterprise BI performance initiatives. After all, what good are your business intelligence investments if your key business users can’t access the data they need in order to make strategic decisions? What is Self-Service as it Relates to BI Performance? Obviously, self-service

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