Custom mobile applications are progressing as per the reports, about 7.5 hours per employee per week are retrieved on an average by using customized mobile application, and 80% of the business owners accept that it helped them gain additional business revenues!
Customized mobile applications can be partly or fully personalized to suit one’s business requirements. These applications are modified to communicate with a particular audience instead of providing a solution which addresses a large group with varied requirements. This is the key reason why custom mobile application development is gaining friction and proving to be a pleasing option for businesses.
Business Advantages of Customized Mobile Application Development
Nowadays, all kind of businesses, whether small scale, medium or large are taking benefits of the customized business applications as it helps them increase productivity and stay challenging. Here are some of the advantages of customized mobile application development for businesses:

• Improved Efficiency

As the applications for businesses are custom-built keeping the prerequisites in mind, it acts like an extensive application performing various functions and retracts the requirement of multiple applications. Additionally, as these applications are customized to suit a particular working style, it upgrades the employee efficiency and in turn business Return On Investment (ROI).

• Offering High Scalability

Structured applications are built to handle a limited number of processes and resources. In the event of a business growing, these applications may be unable to handle the load. On the other hand, customized applications are built keeping all these criteria in mind and can be maximized easily when the need emerges.

• Securing Application Data

General business applications may not always have the special security features, which is risky for the business data. Having a customized application made merely for a business can augment the data security, as applicable security measures will be taken care of with respect to the business needs while application development

• Integrating With Existing Software

General applications for business may function smoothly with the current software. Customized applications are developed taking the latest business software into consideration, and are assured to function well and integrate without any errors.

• Easy to Maintain

By using recurrent applications for the daily business functioning, mobile app development companies might be risking themselves at the command of an uncertain mobile application developer. For certain reasons, if the developer decides to give up on the application, then there is no choice left other than finding a new app and suspending the current action. With custom mobile application development for business, one can get its complete control and they don’t have to depend on others for anything.

• Improved Customer Relationship

Customized applications allow businesses to send personalized updates related to their services and products to their customers in real-time. Also, it allows them to access client aspects and acquire feedback, which can be benefited to enhance customer relationships for long.

• Facilitating New Client Data Retrieval

Adding simple surveys and form in the customized mobile application can help businesses in getting the essential client information. It not only collects information carefully but also saves the time of employees as well as clients, as they don’t need to submit the documents physically.

• Access to Real-time Project

Accessing all the work documents while traveling proves to be very convenient. Having a customized application for a business, one can easily synchronize their phone with their desktop and have access to all their tasks, work documents, calendars, etc. Additionally, recovering contracts and brochures which can be shared with the clients becomes easy with customized applications.

• Ease in Project Management

Customized business applications can be installed to keep a real-time check on project deadlines and progress. Updates can be sent after concluding each phase of the project successfully and maintaining the billing cycle for all stages of the project.

• Recording Digital Files for Accountability

For thoughts and ideas related to a customer, one can easily record them on the phone for transcription. These recordings can then be stored directly in a secure location and can be retrieved by authorized staff only. This can help in upgrading accountability and also serve the customers better.
Apart from using productivity applications such as messenger and Email clients, businesses are using custom mobile application development which helps them execute specific functions. These applications, in turn, require back-end integration during distribution along with security considerations; thus there are only a few companies which outshine.