SOMEBODY STOLE MY CREDIT CARD!! SOMEONE STOLE IT AND HAS BEEN ON A CRAZY ONLINE SPENDING SPREE.
My first reaction when I got my credit card bill. At first, I couldn’t believe the sight but later when realization struck me, I realized all the incidences of my impulse online buying decisions. Point of ponder was, the transition of marketing, advertising in particular, from being a mass media function to a digital media presentation. It is astonishing how digital marketing is being used to get into the consumer black box and boost sales. Email marketing is, perhaps, the most common, inexpensive and effective way to use electronic medium to reach the consumer. However, email marketing, is not as easy as it seems to be. One email marketing fail and you’ll face a lot of nuisance for your business. So, here are 5 tips that ensure the generation of sales from your email marketing efforts.
Update your subscribers– Be sure you have an updated list of subscribers. Each time a person does business with you or visits your website; ask them to subscribe to your email list. This way, your email marketing efforts reach the right inboxes, the inboxes of people who are genuinely interested in your business, resulting in the augmentation of sales.
Select the right subject and the right content – In order to make a successful sales call through email, make sure you write an attractive subject line, a subject line that is concise, creative and meaningful. The subject line should depict the content of the email. The content of the email should be short and simple. Make sure you deliver your idea, one main idea in one email. Do not bombard too many ideas or offers in one email. This will result in simplicity that everyone longs for!
Test before you send – this is exactly like sending a text message and waiting for the reply, the more you wait, the more annoying it gets and when you finally go back to your phone you realize you had typed the text but never sent it! A lot of email hosts filter emails and at many incidences your email never really reaches the inbox but ends up in the spam folder which is just as good as not sending an email at all! So before you send in your emails to your final list, analyze your email lists and highlight the majority carriers that your customers use and test email your mail to addresses of those email hosts to see whether or not the email reaches the inbox
Build relationships – a good relationship with your customers is highly beneficial for your business. Once you are in the contact list of your target market, you have half your work done. Try to build on that relationship through your email marketing efforts. Offer discounts, special coupons, prized and other such rewards through competition or on purchases over a specific limit. Draft your emails in such a way that your customers feel the love coming. A good relationship with your customers result in high sales and more word or mouth marketing which is again a positive return on the resources invested on email marketing
Pair up with other mediums – despite the fact that email marketing is one of the most important and effective ways to boost sales but if coupled with a medium of the similar genre, the duo can do wonders. Add on social media marketing or mobile marketing with your email marketing efforts and you will see a guaranteed rise in sales within few days of the strategically planned marketing efforts that you make through electronic mediums.
REMEMBER, a business idea is no more than a mere lump of dust until you know how exactly to execute and sell that idea, go and work on your idea before the wind blows it away.
Author Bio: Brian Harte is a professional blogger currently representing Elite Email, no.1 email marketing software and solutions.