From sitting on the working desk to roaming inside the showroom, we all keep our smartphones by our side – checking for the sales, discounts, cashback offers, and product availability in the eCommerce apps. Isn’t it so?
The global trading world has become confined to mobile screens. In such a scenario, it is imperative for eCommerce business leaders to walk with the technology trends. Having a physical store or mobile website is not enough, it is required to invest in eCommerce mobile app development. Don’t you agree?
Let’s look into the major benefits of mobile apps to ecommerce businesses and how to plan accordingly:
Amplified UX Design
A mobile app with a simple and sleek design can evoke positive emotions in the users. It can make navigation easy by removing irrelevant buttons and content from the screen. As a bonus, this factor will reduce the level of distraction and encourage users to put their complete attention on the products/services and make a purchase.
With a mobile app, you can get detailed insights about your customers – their choices, shopping pattern, location, etc. With this information, you can build a personalized marketing strategy for each individual and offer them what’s best for them. This way you can keep them hooked to your brand and improve your brand marketing. Sounds interesting? Discuss with the top mobile app development experts now!
A mobile application can put the native device features to help you in increasing customer engagement doing better business. Wondering how?
An app can use the GPS technology to pinpoint a user’s location. You can inform the target audience about your nearest physical store and prompt them to visit once. You can serve them with location-based offers and drive more sales.
Besides, the camera feature can be employed to enable end users to share pictures of the purchase item or search via image. This will simplify the process, improve your customer engagement and as a bonus, boost customer loyalty.
Lesser Response Time
The biggest advantage of turning towards eCommerce mobile app development is reduced waiting time. A mobile app, unlike website and other mediums, loads faster. It stores the data partially on the device which it loads when you tap on app screen and keep on updating the content by connecting with the server.
On the top of it, an eCommerce app lets the users set their default app settings. Because of this, the mobile application gets the freedom to load only those customer-selected content in the first place which saves time as well as improves the user retention rate.
A mobile app ensures 24 x 7 communication between the brand and its target audience. It enables customers to interact with the brand and get their problem solved via live chat or other in-app features, beyond working hours.
With engaging UX, simplified navigation, and incorporation of recent technologies, the eCommerce mobile apps can improve the percentage of target audience completing their desired action in the least timeline. This will please the user base, lessen the user abandonment rate, and thus, improve the conversion rates.
According to a stats, the probability of customers accessing your eCommerce store through a mobile application is 4.6 times higher than that from a web browser. So, it is profitable to look forward to eCommerce mobile app development.
Besides the above features, a mobile application caters the business goals with referral marketing scheme, i.e., prompt the end users to refer your application with others in return of some profit. This not only increases the audience, but also boost customer loyalty, which eventually adds to the business profits.
Now as you are familiar with these perks of having an eCommerce mobile application, look forward to investing in eCommerce mobile app development.