Are you a passionate blogger?
Being engaged in social media marketing is a vital aspect of blogging. It can boost your productivity, enhance your web presence and help build your credibility with ease. But how exactly should we do social media marketing? As a social media examiner, I’ve studied the relationship between blogging and social networking, and discovered that the primary objective of marketing via these networks, have been misinterpreted.
Several bloggers are not approaching this powerful marketing system, with open minds. The mistakes highlighted below, might not be yours totally, but you could pinpoint helpful nuggets and make corrections where necessary.
When I started marketing online and blogging to be precise, one thing I believed was that making success online is very easy. But it’s not my fault entirely because I’ve been brain-washed by B.S. marketers. In every niche you’re targeting, being consistent is the only solution that can lead to success in the long-run.
One thing is certain, if you stay on a particular task for a long time, using the appropriate tools and resources, you’ll definitely make success, and that’s a guarantee. You can ask successful people in your niche. Majority of them have failed several times, but they never gave up. Be consistent, it pays greater dividend than stocks.
A greater percentage of bloggers who are using sites like Facebook, Twitter and Linkedin believe that several things online are free. In as much as that is a fact, you’ve to know that self-help sometimes cannot get you the profit you need.
While promoting affiliate offers, I discovered that the best way to attract paying prospects is via joint venture networks and affiliate traffic. If you dwell on the traditional article marketing, your commission at the end of the month will be less.
You need other people to help you promote your business. Social media marketing is much like the game of Football. You need a team player to help you with the ball, or else you can’t score a goal. And even though an individual scores a goal, and is recognized, that success was made possible by the 11 players.
If you refuse to connect to other bloggers and social media marketers, you’ll continue to struggle online, even when success is close-by.
At the beginning of this article, I told you that thousands of bloggers have missed out on the real definition of social media marketing. In the first instance, the word “social” has to do with meeting people, and getting to know them well.
We’ve been spoon-fed with the marketing B.S. that we can make thousands of dollars monthly, by promoting our blogs on Twitter and Facebook. I’m not disproving that fact, but the missing coin is that, making money online from these networks takes more than a good product.
You must get back to the exact reason why sites like Linkedin, Twitter and Facebook were launched. There core objective is to connect people together, build a strong tie among like minds, and thereafter you can promote your offers creatively. Check your mindset when you’re using this system – what are you thinking?
4. Not Being Creative
Is there any new thing in life?
Well, I don’t think so! Everything on the face of the earth has always been. Whatever article topic you’ve in mind, I can assure you that by doing a quick search on Google, and other content directories, you’ll discover 1000s of results popping out from every corner.
The ability to transform an old idea, concept and tool into a new idea is known as “creativity.” That word is from the word “create.” So, before you can succeed online as a social media marketer, you need to start creating new ideas and concepts.
Social media users are fed up with hype and marketing gimmicks. Until you position yourself in a vantage location, and create new marketing systems, rightly embedded into the current sites, you won’t break even. If most of the bloggers use articles to attract readers, why not use video and podcasts – it’s a creative way to boost your uniqueness?
5. No Pillar Content
What do you think pillar content is?
It’s that form of blog post you carefully research, write and publish on your blog, which answers the exact questions your readers are asking on a daily basis. Pillar content has all the answers and can easily cite the reader to other internal and external web pages to learn more. I discovered how to write pillar contents from Brain Clark (copyblogger), and ever since, it’s been success all around.
As a blogger, we have problems and needs confronting us daily. It’s not easy looking up the solutions from thousands of blogs – pillar content saves time. When you’re using social media networks as a promotional system, make sure you have pillar contents on your blog.
A clear example was when I hosted my health blog that features tonsil stone remedy and tonsillitis contagious alternative solutions; I created three pillar contents to engage online shoppers that come via social media portals. As a result of these pillar contents which helps the buyer to save money on every item purchased, my conversion rate soared.
If you’re having problems getting the right people to respond to your offers, social media marketing could be your best bet. But you’ve to avoid the above 5 deadly mistakes – it can render an individual blogger blank, and retard his profiting.