Video can be a powerful form of content for your website, and can help you generate traffic from search engines. For that to be the case however you need to take steps to improve the video SEO.
In some ways video SEO is similar to conventional SEO, and the same basic SEO rules apply. As it is a unique type of content however, there are several important ways specific to it that you will need to use to improve your video SEO:
- Only publish one video per webpage
It is important that you only ever publish one video on any given webpage, as it is the only one that search engines will list. If you publish more than one video the rest won’t be listed, which will be a bit of a waste.
When you publish a series of videos you should use a separate webpage for each, and then link to them below the video. If you want you could even use video software to edit your video and include a call to action exhorting them to click the link to the next episode.
- Publish the video transcript near the video
Try to make it a point to transcribe every video that you want to publish and then publish the transcript near the video itself. It will act as written content that search engines can crawl and use to list your video properly.
Transcripts will normally have lots of useful naturally-occurring keywords, and will help search engines to understand the content of your video better. If you’re worried that it will affect your web design and layout, you could place the transcript in a collapsible element so that it is only visible when clicked.
- Add video schema to the webpage
Ideally you should add video schema markup to any webpage that you publish a video on. It will help you to give search engines lots of important (and ideally keyword-optimized) information about your video, such as its title, description, duration, and the URL of the custom thumbnail that you want to use when it is listed.
Not only will this help your SEO in general, but it will enhance your listing on search engines so that it is more appealing and helps generate more traffic.
- Make sure the page speed is good
Page speed is an important factor to rank on search engines, and unfortunately videos can increase the time that it takes to load your website. That is why you should periodically check the page speed using the Google PageSpeed Insights tool.
Essentially all you need to do is enter your URL and let it analyze the webpage. Once it is done it will let you know how quickly your webpage loaded, and recommend ways that you can improve its page speed.
As you can see each of the ways listed above will help to improve your video content’s ability to get listed and rank well on search engines. If you haven’t already been optimizing the video SEO on your website, you should start – now.