For the last two to three decades in the world of computing, business software and commercial services haven’t received that much of attention compared to their consumer-level counterparts, which are basically targeted to appeal to end-users or customers. The trend has changed in recent years, however. The buzzword (or buzz phrase, to be more precise) “sexy enterprise” became so popular that a growing number of observers and experts have declared that delivering and selling enterprise software is now coming full circle.
What’s so sexy about the enterprise, anyway?
Today, the enterprise is considered sexy again. Gone are the days of hard-core (read: boring) IT services, capped or non-scalable products, and slow innovation – the usual characteristics of the usually traditional incumbents in the world of enterprise vendors. As companies, big and small, struggle to minimize costs and at the same time uphold standards, a lot of companies, products, and services have surfaced to develop and provide attractive and useful solutions to them.
The technological landscape is undergoing a major shift where enterprise software and commercial services aren’t as expensive and difficult to use as before. Suddenly, the buyers are the end users. One doesn’t have to be knowledgeable about business or programming per se to be able to utilize the various options available in the market. The solutions are arguably more flexible, scalable, and affordable – something that’s never been experienced before. The existing trend involves uncapped, pay-as-you-use, enterprise-class models delivered by vendors of different sizes.
Emerging technological revolutions that make up the sexy enterprise
There are a few emerging technological revolutions that comprise the sexy enterprise. Take a brief look at three of them to understand how their existence contributed to this interesting build-up.
- Big data – Businesses often face the challenge of capturing, curating, storing, searching, sharing, and analyzing large sets of data to derive information or business intelligence. These data sets can be difficult to process using on-hand database management tools; and thus, they need massive software running on large servers with powerful computing capabilities at the least amount of money as possible. A number of companies have embarked on making sense of the 2.5 quintillion bytes of data businesses create every day.
- Cloud computing – Vendors like SalesForce, RingCentral and Box have been driving better business productivity through the hosted or cloud-based services that they offer. Instead of having resources or applications delivered locally, they are delivered on-demand as a service over the Internet – whenever and wherever. Thus, engagement and collaboration is fostered; and when this happens, businesses perform better.
- Enterprise mobility – Mobility is an emerging discipline among companies and workplaces. Now that an array of mobile devices is widely available for people, their function gets extended to business purposes (aside from their inherent function as devices for personal use). Several sexy enterprises like Intuit and Sybase have targeted the development of business applications for mobile computing devices to ensure that full mobility is experienced in efficient organizations.
The emergence of technological revolutions such as big data, cloud computing, and enterprise mobility has truly helped the IT services industry get back on its feet. Through the opportunities offered by this dynamic landscape, business software, commercial services, and enterprise applications suddenly became vibrant and sexy, and are expected to grow larger than ever before.