With the increasing number of mobile users, mobile e-commerce is also gaining enough traction. People find it easy to shop from apps due to mobility and accessibility, which has induced buzz in the e-commerce industry for mobile apps.
According to some reports, m-commerce is going to account for a major share in the entire e-commerce industry size.
Mobile apps are rapidly becoming one of the top choices of customers for shopping from any brand. You can reap dozens of benefits by getting a mobile app for your business.
To help you out, we will let you walk through some of the benefits that you can enjoy with a mobile app for your brand.
1. Own A Differential Peculiarity
The E-commerce industry is filled with traders to the brim but only a few of them have yet adopted a mobile app.
You can take advantage of this situation and shine even brighter in the market. A mobile app can help you easily gain a competitive edge in the market.
People mostly don’t opt for a mobile store because they think it involves technical knowledge and they don’t want to invest in that. But that is not completely true
Mobile app builders by Knowband and other such resources are available to develop your own mobile store, that too without much hassling.
Some more app builders, such as Prestashop, Magneto, and OpenCart are available in the market to build your own mobile store without many technicalities.
2 . Get An Extra Marketing Channel
Mobile apps ask for a few information while signing up and purchasing from the users. You can use this information for marketing your business.
Send newsletters, promotional offers, and other valuable content in email or SMS to your customers. In effect, your prospects and customers will stay aware of your offerings and your presence.
Whenever they will need a product/service that you have in your portfolio, they will visit you to check. Chances are that they will also purchase from you after checking because throughout the time by sharing valuable content, you were gaining their trust.
Consistent marketing can help in building a better relationship with your clients and increase your sales.
3. Offer Easy Accessibility
Mobile apps are easily accessible and save time. Most people use smartphones and spend a copious amount of time on them.
It is revealed by studies that customers prefer to use the mobile apps rather than visiting the website through their phones.
The reason behind it is deemed to be the ease of not entering URL and login credentials every time.
So if you haven’t got a mobile app yet, you are losing a golden opportunity to gain more visitors that can later convert into more customers.
4. Enhance Your Communication
For building any relationship, communication is the master key. If you want your customers to shop from you, start building trust and a strong relationship with them using a mobile app. Keep the communication string between you and your prospects/customers pristine.
Develop a mobile app with push notification features. Nudge your users every now and then with push notifications so that they don’t forget you.
Else you will just be a lost application on their mobile phone. Keep your users updated about the upcoming offers to attract them and persuade them to shop.
5. Attract Customers With Discount
Any shopper can be attracted through discount offers. Likewise, you can also attract more customers through your mobile app.
Many e-commerce companies offer a special discount if someone purchases from their app. This strategy is going to increase visitors on your app and drive your sales.
6. Gain Customer Loyalty
Every brand is hungry for loyal customers and mobile app is a channel, which can satiate this hunger. Apps build a real and genuine connection with your customers. The stronger your connection, the more your customers choose you over any other brand.
You got reward programs, push notifications, improved customer service, and many other things to keep your customers engaged. With mobile apps, you can easily be their favourite list and stay in their phones for longer.
7. Provide Shopping With Mobility
People are busier these days but their phone is always with them. Your mobile app can allow them to shop from your store anytime, from anywhere.
While going to the office, in breaks, while eating, people are looking into their phone and if they get their eyeball in between, they will explore your products/services as well. With a mobile app, it becomes easier for them to shop as you are available there 24/7.
8. Offer Swift and Secure Online Payments
With the easy accessibility and simplified search, fast and easy payments are also a reason that people prefer apps more. Just a few taps and the transaction is complete.
Besides login credentials, payment methods can also be recorded in apps, which makes customers switch to mobile apps for a faster and improved shopping experience.
Many payment services, such as Apple Pay, Google Pay, Paytm, Samsung Pay, PhonePe, etc., are available now to make payment even easier.
Integrating these payment options can make your payment process more versatile, swift, and effortless.
9. Present More Personalized User Experience
Personalization means one-to-one connection with customers for the e-commerce industry. A mobile app can be a powerful weapon to establish a more human one-to-one connection.
You can track customer preferences and share relevant products with them so that they don’t have to dig out your app to find what they want.
The real-time data captured in the app can help you to customize the app to provide distinguished experience. The more connected customers will feel, the more they will stay on your app and shop with you.
It will be prudent to say that through a mobile app, you can easily acquire a large customer base and mark yourself as a strong competitor.
10. Revamp Your Social Media Presence
Social media users are increasing dramatically and this is the place where you can find almost all of your customers.
Through a mobile app, you can ameliorate your social media presence just by placing your social media buttons at the right place. You can allow customers to interact with you on your social media pages directly through the app.
It becomes easier with mobile apps to pull off the desired social interaction. Just a few social media buttons and you are good to create enough buzz.
Your brand recognition increases in the market with social media and you get one more channel to gain more & promote your business.
To summarize, mobile apps are occupying a large space in mobile phones. But still many e-commerce companies have not tapped into this option.
You can take advantage of this situation and make your business touch the highest peaks. Don’t wait for longer and make your business mobile-ready to gain competitive advantage.
Harikrishna Kundariya, a marketer, developer, IoT, ChatBot & Blockchain savvy, designer, co-founder, Director of eSparkBiz Technologies, A Mobile App Development Company. His 8+ experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.