Today people prefer to use online shopping apps, and it is stated that 62% of people on average love to shop online through eCommerce portals.
This stat indicates how fast the eCommerce sector is covering the shopping space, and giving every reason to the user to use this platform. On the other hand, the pandemic impact has created a new environment where going digital is the NEW norm for the users.
In this run, it becomes a prudent decision for your retail business to embrace the app technology and bring your services on the eCommerce platform. However, to create a successful app solution, there are few tips and tricks which must be considered.
You can take a look at those essentials to build a scalable eCommerce app solution with this post further…
Hassle-free login and checkout
Do you know what irks most users?
Yes, that is the tedious login process that takes multiple details from the user and makes it a long journey to be covered. You must understand that users come to your app to access the comfort and ease, and if your app fails to provide it to the user, then they take no time in shifting their attention to any other app solution in the market. In a similar manner, keeping various steps in the checkout process also creates a disturbance. You must keep the login process and the checkout process as simple as possible.
You need to ensure to provide the social media login to the users, so they can log in faster, and for checkout keep it with the least possible steps, so users are willing to make the payment, and will not abandon the cart in between.
Faster loading time
The rise in the app solutions in the market has made users highly impatient and they don’t want to compromise on anything. And here the app loading time is the most significant aspect that lets the users stay or abandon the app. The ideal loading time should not be more than 4-5 seconds, and you need to optimize code, image, content, and everything else on your eCommerce solution to make the loading process faster.
An eCommerce app solution is all about bringing convenience and comfort to the users, letting them utilize the app functionalities as per their convenience. Although the app platform consists of a very huge database, and it is very likely to make the navigation cluttered. But this is where you need to pay attention and need to ensure that the app navigation is as smooth as possible, and it does not confuse them through any means. Failing to follow this approach can even lead to app uninstall. So you must ensure that the app has got no hiccup in the navigation part.
Auto-suggest enhances the user experience
On an eCommerce app, users come forward looking something new, and most of the time, love shopping online based on their past purchase. To make shopping an easy process for them, your platform must provide auto-suggestion based on their past purchase, this will ease down their woes. You can integrate it within your app with the help of Machine Learning, where the automated suggestion will be given to the user, with the help of automation and user behavior prediction.
“Add to Favorite” option in your eCommerce app
Customers prefer to check out different products, before buying one specific out of all. Here providing a feature to the users, where they can select and place the products in one section, and pick one out of them later, will enhance their experience and they would love returning to your app again and again.
App design must be clear and simple
The very aspect of User Interface is the leading force for your app to gain success in the market. There can be various elements you want your app to possess, but this should not make the app design full of complex look and feel. Your app must be easy to understand and easy to read by the users, and this can be achieved when your app gives a clear and simple look to the users.
Consistency must be given importance to
You must ensure that your app has a similar look and feel on every device is of utmost significance. It does not just help your users to get a unique experience, but it will also help your brand to create an image, which will leave an indelible print on your users’ minds.
Progress bar changes the game
This bar changes the game of online shopping for your targeted audience, it lets them understand how many more processes are yet to be completed, and yet they will stay engaged. However, you need to get this feature to be in sync with the app loading time, failing to which, can cause frustration among the users. So play smart and use it wisely.
Google Analytics help in abundance
How do you improve your app and its offerings? After taking the feedback from the users…right?
This very aspect is made into a seamless journey with the integration of Google Analytics in your app, where you can find out the number of features liked or disliked by the users and in accordance with you can improve them further.
Multiple payment options
Your app is used by multiple users, who have multiple payment preferences, some prefer cash, some love contactless payment, some even love digital wallets. So you need to take note of every user with your app, and must ensure to provide an app platform that supports multiple payment options, and is not sufficed to one specific option only.
The eCommerce industry has already created a stir in the world around us, and its availability on the app platform has just sparked this excitement. Indeed, with the current environment created due to the pandemic, eCommerce is the future of shopping for everyone around the world, and with the evolving technological trends, this will improve to another level, bringing more ease and comfort to the users.